Product
User Story Mapping

User Story Mapping Tool
From User Journey to Release Plan

A step-by-step guide to building a user story map in Qlerify.

User story mapping is a planning technique that lays out a product backlog along the user’s journey, from the first step to the last. It gives the whole team a shared picture of what to build and in what order.

This guide shows you how to build one in Qlerify in six steps.

What is a user story map?

A user story map shows the steps a user takes through your product, with the user stories for each step listed underneath. Teams often build one with sticky notes on a wall. In Qlerify you can generate a first draft with AI and refine it together online.

A flat backlog hides the big picture. A story map keeps it in view, which gives you:

  • A clear view of the workflow from end to end
  • Better prioritization, because you can see how stories fit together
  • A shared understanding of the project’s goals

The structure of a user story map

A user story map has three parts:

  1. Events (the backbone): The high-level steps of the journey, from left to right (for example, Product Searched, Item Added to Cart). Qlerify uses events so the same model also works for Event Storming and Domain-Driven Design.
  2. User stories: Under each event, the stories that describe what the user needs at that step, usually written as “As a [user], I want to [goal], so that [reason].”
  3. Releases: Horizontal rows that slice the map by priority. The top row is your first release, and lower rows hold later enhancements.

Laid out this way, the map also works as a roadmap that’s easy to adjust when priorities change.

Example user story map in Qlerify, with events along the top, user stories under each event and releases as horizontal rows.

Step-by-step walkthrough

Before you start, log in to Qlerify or start your free 14-day trial, then create a project.

Step 1: Create a new workflow

In your project, create an empty workflow and open it. The blank canvas gives you three ways to start: Add start point to build by hand, Generate workflow with AI, or Start with MCP to build it from an AI assistant connected to Qlerify, such as Claude, ChatGPT or Cursor. You can also invite teammates from here.

For a guide to this view, click the question mark icon in the top right.

Empty workflow in Qlerify with the Add start point and Generate workflow with AI options.

Step 2: Generate the map with AI

Click Generate workflow with AI and describe your workflow in plain language in the text field at the top of the dialog.

Use your own description or try this one:

"An order process used by an e-commerce platform similar to Amazon, spanning the roles: Customer, Warehouse, Courier, and Support."

Clear the checkboxes that are selected by default, select only User Story, then click Generate workflow.

The Generate workflow with AI dialog in Qlerify, where you describe the workflow and select User Story as the only card type.

When the workflow is ready, open the User Story Map tab below the diagram. You’ll see a map like the example earlier on this page, though the exact result varies.

Tip: You can also build the map by hand with Add start point. This guide uses AI so you have a full map to work with right away.

Step 3: Review and edit the events

Start by reviewing the events along the top of the map. They’re the high-level steps of the user’s journey.

Drag events to put them in the right order. You can also:

  • Add events that are missing
  • Rename events to match your domain language
  • Delete events that don’t belong

Get the events right before you move on. Every story in the map sits under one of them.

Events in a Qlerify user story map, with toolbar options to add, edit, delete and rearrange them.

Step 4: Review and edit the user stories

Click an event to see its user stories in the sidebar, and work through them one at a time.

Make sure each user story:

  • Describes one specific user goal
  • Follows the format “As a [user], I want to [goal], so that [reason].”
  • Reflects a real need in your product

You can:

  • Edit a story to make it clearer
  • Add stories for steps that are missing
  • Delete stories that don’t belong

Some events need several stories, others just one.

An event selected in Qlerify, with its user stories in the sidebar, ready to add or edit.

Step 5: Slice the map into releases

Now prioritize. Give each story a release number, either in the sidebar or by dragging it into a release row.

Release 1, the top row, is your minimum viable product (MVP): the smallest set of stories that still gives the user a complete journey from start to finish.

Put everything else in later releases, for example:

  • Feature enhancements
  • Edge cases
  • Optional flows or extra user roles
Assigning user stories to releases in Qlerify, by dragging them or choosing a release number in the sidebar.

Step 6: Check for gaps

Use the release filter above the diagram to view one release at a time, and check that each one works as a complete journey on its own.

For each release, ask:

  • Do the stories in this release form a complete, usable workflow?
  • Does it include every critical step in the journey?
  • Have you covered the alternative paths and edge cases that matter?

Fill any gaps you find and adjust the map until every answer is yes.

When Release 1 looks complete, send its user stories straight to your backlog in Jira or Azure DevOps.

A Qlerify user story map with the release filter set to show only Release 1.
Tips for effective user story mapping

‍

  • ‍Keep stories small: Each user story should fit inside one release. If it doesn’t, split it into smaller stories under the same event.
  • Given–When–Then: Add Given–When–Then cards as acceptance criteria next to your user stories. They spell out exactly how each story should behave, which makes it easier to validate and test.

Build your own story map

With Qlerify you can generate a user story map in minutes, or build one by hand with your team. Our user story mapping tool helps you:

  • See the user journey from end to end
  • Prioritize features and releases
  • Work on the map together with your team
  • Keep the map up to date as the project changes

Start your free 14-day trial and build your first user story map.