Winassist, a leading ERP provider for the Swedish automotive industry, offers an integrated suite of four products: Winassist Verkstad, Winassist Ekonomi, Winassist Marin, and Winassist Fordon. Fredrik is the Chief Product Officer at Winassist. Fredrik has over 10 years of experience in the software industry and has been working in leading product manager roles for several companies. When Fredrik faced a critical crossroads in his company's development journey, he knew that scattered process documentation and unclear business workflows were holding them back.
Despite Winassist's success in helping clients run more efficient, profitable businesses, they faced internal challenges that were creating unnecessary friction.
The core problems were clear:
No clear overview: Central business processes for car workshops lacked visual clarity, making it difficult to understand the big picture or drill down into specific subprocesses when needed.
Knowledge silos: Critical process knowledge existed only in employees' heads or scattered across unstructured documents throughout the organization.
Utilize existing knowledge: Although existing process documentation was insufficient, they wanted to reuse it as much as possible when creating new and improved documentation—requiring a way to upload existing text documents and let AI analyze them to generate process models quickly.
Legacy system dilemma: The company needed to make a crucial decision—develop a new IT system from scratch or modernize their existing legacy system—but lacked efficient ways to document critical business processes and requirements.
"The lack of overview made it difficult to explain to the business and the developers how the business processes worked," Fredrik explains. This communication gap was creating unnecessary friction and slowing down development cycles.
Facing these challenges, Winassist established three critical goals:
These goals would guide their search for the right solution—one that could provide both strategic clarity and tactical speed.
Fredrik began evaluating different tools to solve these challenges, comparing platforms like FigJam and Miro. However, after a consultant recommended Qlerify, Fredrik decided to run a Proof of Concept (PoC). The results spoke for themselves.
After the PoC, Winassist chose Qlerify for several compelling reasons:
The platform's ability to switch between high-level overviews and detailed views was revolutionary. This zoom in/out capability enabled efficient collaboration between different stakeholders—from executives needing strategic overviews to developers requiring technical details—while maintaining a single source of truth.
Process diagram updates became incredibly fast and easy, significantly outpacing tools like Miro in speed and efficiency.
Unlike other tools where sticky notes hit a dead end, Qlerify seamlessly carried process insights downstream to development teams.
The platform's ability to automatically generate content, such as system requirements as user stories eliminated hours of manual work.
Both business users and engineers experienced a quick learning curve, making adoption organization-wide smooth and natural.
Today, Winassist uses Qlerify across multiple use cases:
While the project is ongoing, several impacts are already measurable:
The AI generation of process models from existing documentation saved at least one full calendar week per business process. Documents could be visualized quickly with AI, then fine-tuned through rapid drag-and-drop editing.
Winassist now benefits from much faster product discovery iterations, enabling them to map out business processes quickly with high quality.
Shortened lead times have allowed Winassist to make critical business decisions much faster—exactly what they needed for their legacy system modernization choice.
"The greatest value of the Qlerify platform is that everyone gets a clear overview and that it is easy to explain very complex processes visually to every stakeholder, but also go in-depth when needed," Fredrik notes. This "remarkably powerful zoom in/out capability" has transformed how Winassist communicates complex business processes across all organizational levels.
Winassist's plans for Qlerify extend far beyond their current use cases:
"The zoom in/out capability completely changed how we collaborate—executives get their strategic overview, and developers get the technical details they need, all from the same source."
Fredrik's journey from fragmented process documentation to streamlined business operations illustrates the power of the right tool at the right time. By choosing a platform that could grow with their needs—from AI-powered process generation to multi-stakeholder collaboration—Winassist didn't just solve their immediate documentation challenges. They built a foundation for faster decision-making, clearer communication, and more efficient development cycles that will serve them well as they continue to help automotive businesses across Sweden run more efficiently and profitably.
